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Below is a leaked Costco correspondence that details the transition from the $1.45 Mocha Freeze to the $2.99 Cold Brew Mocha Freeze. Some Costco food courts had this item as long as 5 months ago, others are just recently adding it to their menu. My source had the following to say about the Cold Brew Mocha Freeze, "they [Costco] don't rely on sugar for the goodness, [but] more on the cold brew flavor, which gets me hard."
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| Thanks to the anonymous tipster for providing this highly-sensitive internal memo. |
I was a big fan of the old mocha/latte freeze. It was the main reason I would travel farther to Costco than my local grocery stores. But the new cold brew mocha freeze tastes terrible. It has a really bad amaretto liquor aftertaste. Not to mention the price increase! Not a fan, I won't shop there very often in the future. Major bummer!
ReplyDeleteI figured that if they made a dime on the old formula, then they make $1.50 on the new one. I think the switch-over was a deliberate decision to not practically give away a good drink. Someone said that by doubling the price that if their sales are cut in a half, then it's a wash. Obviously that person doesn't know about bottom line and margins. In essence, they just took the Mocha Freeze off the VALUE menu.
ReplyDeleteSome Costco food courts had this item as long as 5 months ago, others are just recently adding it to their menu.Costco Photo Promo Code
ReplyDelete